The H&M Studio S/S 2023 collection has FINALLY launched and it's all about dialling up the drama this year, so naturally, I. am. obsessed. Comprised of 39 pieces - a mixture of extrovert eveningwear and off-duty favourites - it takes inspiration from Hollywood's Golden Age stars (Marilyn Monroe, Elvis Presley, etc. etc.), and embraces a ‘go big or go home’ approach to style.
Recent Biopics seem to have sparked a desire for throwback glamour, and H&M has certainly taken note. If you're looking for volume-pumped and floor-skimming frocks as potential wedding guest dresses this season, or are seeking a cool-girl denim midaxi dress to wear into the warmer months, then this campaign speaks directly to you.
“The design team was captivated by the idea of a modern megastar who seamlessly glides between an attitudinal off-duty look and red-carpet gowns. For today's social-media-savvy generations, keeping it real is as important as looking a million dollars, and we wanted to create a collection that can go from day to night, and from off-duty to on-duty, without compromising on flair,” says Linda Wikell, concept designer for H&M Studio.
If you're not so into the maximalist approach, though, don't fret; the H&M Studio S/S 2023 collection still contains basics… just with an edge. Think: studded skirts, corseted hoodies and trompe l’oeil drapery-printed jeans.
“Fashion is in a daring mood this season and for Studio S/S23 we wanted to push the envelope in terms of colour and silhouette,” says Ann-Sofie Johansson, creative advisor at H&M. “At the same time, we offset the more extravagant styles with really easy shortcuts to timeless style, such as a leather biker jacket you could wear again and again.”
The entire H&M Studio S/S 2023 collection is available to shop in selected stores and online from TODAY (the 2nd March), but here are the 15 pieces I've already added to cart.
Distressed Leather JacketTrompe L’oeil Drapery Print JacketTrompe L’oeil Drapery Print JeansVoluminous GownTrench CoatAsymmetric Tulle Maxi SkirtLip Print Maxi DressSatin BlazerSatin TrousersStrapless Denim Midaxi DressCorseted HoodieBustier Crop TopMidi SkirtIn line with H&M’s sustainability goals, every item in this collection is made from more environmentally friendly materials including organic cotton, recycled polyester, chrome-free leather and Naia™ Renew, a circular fiber produced from 60% sustainably sourced wood pulp and 40% certified recycled waste materials.
Save when you shop the H&M Studio S/S 2023 collection with these H&M discount codes at checkout. For more from GLAMOUR UK's Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.
The H&M new in section is drool-worthy right now – here's what I'm adding to cartGallery15 PhotosncG1vNJzZmivp6x7qLjApqauqp2WtKLGyKecZ5ufY8Kse8Crq6KbnJp8qbmMrKuunJmkerS%2FkWw%3D